The planned music
video shoot for Pound the Pavement, a song by
Irish band The Blizzards, was cancelled after
the country went into lockdown. Algorithm,
the creative production studio based in Dublin,
took up the challenge of creating a music video
based on people using technology to continue
creating while in lockdown. Using a Pereception
Neuron motion capture system and local shipping
services, the team took on the challenge of
making a fully remote music video. Learn more
about this project, one in our series, Virtual
Communication in the Age of Covid, on our blog.
